Software development and IT consulting

As of January 2022, there are 3.96 billion total social media users across all platforms. Social media marketing for businesses is no longer optional. It is imperative to reach your customers, gain valuable insights, and increase brand recall. If you’re not leveraging social media marketing as part of your digital marketing strategy, you’re missing out on a quick, effective, and inexpensive medium of advertising. It allows marketers to connect and engage with customers on Facebook, Instagram, LinkedIn, Youtube, and new-age platforms like TikTok. It doesn’t matter if you run a small business or are managing a large multinational – social media is more than a passing trend, it is an essential part of your marketing strategy. To ace social media marketing, start with a solid content marketing plan that is designed to achieve your specific campaign goals. Let’s look at the benefits your business can gain from a robust social media marketing strategy: Increase brand awareness In Q1 2021, ma...

In the past two years, businesses of all sizes across industries have had to adopt new ways of functioning and thriving in a changing business landscape. While we continue to live in a hybrid work environment, technology can boost productivity, improve efficiency, and foster collaboration. The various productivity and collaboration tools help a business remain agile, be flexible to market changes, and stay connected in a digital landscape. Leveraging the Microsoft 365 suite of products for your small business boost productivity and connectivity across your organization. Let’s look at the benefits Microsoft 365 brings to your business: Streamlined knowledge sharing Office 365 allows your organization to store and share files through the cloud, thereby saving the hassle of continuously sharing files. Apps like SharePoint and OneDrive free your business from constant file sharing, improves searchability, and manage file history, and user access. Through cloud-based ShareP...

 nopCommerce 4.70 is here! The April 2024 release has brought a wealth of new features and improvements that will revolutionize the e-commerce development industry. As evident from its release note, the latest version allows you to migrate to .NET 8. With it, you get access to cutting-edge technology and the chance to deliver unmatched performance, security, and scalability. Here we help you explore the standout features of nopCommerce 4.70. And examine how businesses can leverage these enhancements through collaboration with Citytech Software, a leading nopCommerce development company. Key Features of nopCommerce 4.70 Migration to .NET 8 Utilize a host of the latest features and improvements of the nopCommerce platform. The migration to .NET 8 provides a solid foundation that modern e-commerce applications need. Omnisend Integration Another remarkable addition is the integration with Omnisend, a leading marketing automation platform. It allows businesses to streamline their market...

When it comes to the world of technology, every vendor today claims to hold various certifications or to be a certified dealer. But as a business, how do you differentiate between certifications that hold gravitas and others that don’t provide much value? Organizations are heavily reliant on technology and therefore they do their due diligence when investing in a particular technology or platform. Software implementations can be costly and have a long-term effect on the functioning of an organisation. At this juncture, if you don’t choose a partner that has the right credentials, qualifications, skills, and experience to manage your business, then you’re looking for trouble.  What does it entail to be a Microsoft Gold-certified Partner? Microsoft recognizes its most competent partners with a Microsoft Gold certification. It is the highest standard of accreditation and vendors must meet high standards of competency on the platform along with providing exceptional customer support. T...

  The social media landscape is constantly changing, and new trends are taking on the market daily. Social media has become such an integral part of our lives that the first thing we do on waking up is to check our social media feeds. Given the importance social media enjoys in the daily lives of consumers, brands and marketers are scrambling for new ways to gain audience attention. However, with the content overload on social media, it becomes a pain to stand out. Staying updated with emerging trends can help you catch the elusive customer’s attention and turn them into loyal customers. As a tech-savvy marketeer, it helps to keep your eyes on the market to not miss out on any industry trends. Let’s look at the top 7 social media trends that your business must leverage to stay on top of the digital world: 1. The growth of TikTok While Instagram has been a long-time favourite, TikTok is slowly rising the ranks to become the top choice of users. In September 2021...

Mistakes involving the workforce can greatly impact the bottom line and cause even huge corporations to stumble. As HR professionals are responsible for the organisation’s overall well-being, the room for error is marginally reduced. Outdated HR policies and undocumented data can have costly consequences leading to the downfall of the organization. The HR staff needs to be proactive in managing crises and avoiding disruptive mistakes. Mistake 1: Lack of formal documented policies Well-established HR policies make it easier for employees to be aligned with organizational goals. The root of costly HR mistakes is not documenting clear policies and guidelines that ensure consistency across the organization. With the lack of clearly drafted strategies, employees become clueless and may commit offences detrimental to organizational goals. Create an employee handbook defining the workplace policies and guidelines. Leave and vacation policy, PTO, attendance policy, dress code, filing a complai...

  The on-premise solutions that a majority of businesses developed used to be considered state-of-the-art, but with changing times these have now become less secure and less useful. While cloud technology was considered a “changing technology landscape”, it is safe to assume that the change is already here. As market disruptions continue to test organizations, accessibility and scalability have never been more important. Moving your business to the cloud is a top priority now. Remaining stuck with legacy systems means that your business stands the risk of standing behind the competition and losing out on important business. But moving your entire business to the cloud won’t happen overnight. This requires a proper plan, preparation for your organization, and taking actionable steps.  The benefits of Microsoft Dynamics 365 Cloud are innumerable and it brings significant value to your business. It reduces the risk of legacy systems and brings in autonomy and boosts overall busin...