Software development and IT consulting

                                     Every modern online business to thrive has to consider implementing a Content Management System (CMS). It provides the framework and functionality for web design and development and helps in the quick management of content. A CMS offers a centralized platform to create, edit, and manage all your organization’s content. The coronavirus pandemic has further digitalized the economy and highlighted the need for going online. The CMS market is predicted to reach $123 billion by 2026. When it comes to choosing the right CMS for business, there are certain factors worth considering: Understand your goals The goal behind the implementation of CMS for each business is different. Know why your website needs a CMS to thrive online and list down the goals you are looking to attain with the implementation. Determine your goals through a brainstorming session with your k...

  It is estimated that 71% of consumers prefer to conduct queries by voice instead of typing. – PwC, 2018 Gone are the days when customers would be typing in the search box to look for answers to their queries. eCommerce has drastically changed the way people shop online and voice search is one of the most hyped trends of recent times. The rapid adoption of Virtual Assistants like Amazon’s Alexa, Google Assistant, Apple’s Siri, and Microsoft’s Cortana, are great platforms that are successful with voice queries. As an eCommerce vendor, this is something that you cannot afford to miss. It is important to note that it is not only specialized devices like Virtual Assistants but smartphones today come with in-built technology that offers voice search capabilities.  Figuring out how Voice Search works: All voice search requests go through simple technology and essentially follow the same process. Record the search query and transcribe speech into text. Analyze through the transcribe...

  B2B is one of the fastest-growing segments that has witnessed unprecedented acceleration post the pandemic. Smartphones, tablets, and other mobile devices are extensively being used to shop online. B2B retailers are looking for a seamless “Amazon” like experience while shopping for products and services. B2B eCommerce has very different functionalities and demands that sets it apart. A marketplace is essentially an eCommerce site that provides a centralized platform for buyers and sellers to interact and do business seamlessly. Most B2B brands function traditionally and maintain personal relationships with vendors and partners that have been in place for decades. However, in the digital age, these B2B companies have to rethink their footprint and establish connections with customers who are thinking and purchasing differently. This will allow them to scale and easily reach out to key customer demography. The pandemic has increased our reliance on digital commerce, and B2B buying ...

   A favorable outcome of the Covid-19 pandemic is the rapid acceleration of eCommerce and its subsequent adoption by the masses. According to research conducted by eMarketer, eCommerce sales witnessed a growth of 32.4% in 2020 while the figures for brick-and-mortar stores fell by 3.2%. The rapid rise in B2B eCommerce means that dynamic pricing is becoming an important aspect of the B2B model. What is Dynamic Pricing? Dynamic pricing is an oft-used strategy in industries like transportation, retail, hospitality, etc. Dynamic pricing is a strategy under which prices change dynamically depending on the fluctuating market conditions and customer demands. It takes into account different algorithms like consumer behavior, competitor pricing, supply and demand, along other market changes. The types of dynamic pricing include: Cost-plus pricing:  Prices vary according to the cost and margin changes. Value-based pricing:  Depends on the customers’ willingness to pay. Competi...

  AR stands apart from all the emerging technologies of the modern world. It is steering the eCommerce world towards new horizons by opening new customer demographies by heightening the customer experience. AR has managed to successfully pique customer interest, and keep them engaged. It is revolutionizing the world of online shopping by providing customers an experience of brick-and-mortar stores from the comfort of their homes. The coming days will witness a huge surge of AR in the eCommerce market. According to Statista, in 2017 the AR market value was 3.5 billion USD and it is estimated to grow to 198 billion USD by 2025.  Since customer buying behavior is constantly changing, AR presents the potential to unlock a large part of the online customer segment. Almost 71% of shoppers would prefer shopping from stores that offer augmented reality. With such high customer demand for the technology, eCommerce vendors can no longer deny this service to customers.  Let’s look a...

  Technological advancement has put immense pressure on enterprises to take initiatives in becoming digital. There is fierce competition today in acquiring new customers and making them loyal to your brand. To do this successfully, customers need to embrace digital transformation techniques. Modern businesses require a solution that can automate your processes and increase productivity. Microsoft Dynamics 365 has the right set of tools to help organizations embark on this mission. MS Dynamics 365 Business Central is easy to implement, user-friendly and supports the scalability of a business. It allows users to access key business activities from anywhere granting them the autonomy to stay on top of their business. Globally companies are already experiencing the benefits of automation and transforming customer experiences through it. Adopting digital transformation techniques improves customer journeys, accelerates operational efficiency, increases enterprise-grade security...

Cyber Monday refers to the Monday after the Thanksgiving holiday, which is a 24-hour online shopping event generally observed in the United States. Given the current global circumstances, people are preferring to shop online rather than shopping from brick-and-mortar stores during the Black Friday sale. Cyber Monday has continued to play a crucial role in the success story of holiday shopping. Cyber Monday is touted to be the biggest online shopping day of the year in the US and presents a massive opportunity for eCommerce retailers.  Although traditionally brick and mortar stores focused on Black Friday sales, more and more consumers are leaning towards shopping online and the concept of Black Friday being the kick-off to the holiday season is gradually changing. As consumer behaviour evolves coupled with the global pandemic, online shopping has become the go-to medium for a majority of buyers. The period from Black Friday to Cyber Monday is now referred to as the ‘Cyber weekend’,...

  When you visit any brick-and-mortar store, you are often greeted by salesmen who look into your query and suggest products accordingly, depending on your budget. In the end, you leave the store feeling confident and happy about your purchase. This interaction determines the experience you have with that brand during every step of your buying journey. With the world going increasingly online, eCommerce stores need to provide a similar user experience to attract and retain customers. For an eCommerce store visitor, the first impression is often the last, and brands have to strive to create a lasting memory in the first brief seconds. Better UI could raise your website’s conversion rate by 200%, and better UX design could yield conversion rates of up to 400%. – Forrester The user experience of a website determines how a visitor feels after visiting the website and has a direct correlation to the purchase making decision. However, with rapidly changing digital trends your websit...

  Whether you’re just launching your website, or have been doing it for a while, it never hurts to revisit your content strategy and make it more relevant to the current times. It is always wise to keep your content up-to-date, innovative, and engaging for your customers and compels them to take necessary actions. What is Content Strategy? Content strategy is the process of planning, creating, distributing and measuring content in online forms to achieve business goals. A successful content strategy is designed to keep your audience engaged at every stage of the sales funnel. A content strategy helps businesses to realize their KPIs in a sustainable fashion and better channel their marketing efforts. Producing high-quality content builds trust with the audience and helps in succeeding in the long run. With marketers actively investing in content strategy, it is time to up your ante to fight the competition in the market.   What consists of a good Cont...